Fly To Exotic Destinations Twice A Day From Birmingham
A fantastic new campaign aims to raise consumer awareness of the Emirates airlines twice daily service from Birmingham international airport, in the UK, to various exotic destinations has been widely praised by airport users.
The Emirates airlines service operates to destinations in Africa, Australia, China, tghe Far East and Dubai. The aim of the campaign is to make people aware of these services in an eye-catching and appealing way. Chemistry Communications have created an eye catching multi-format campaign that will ensure airport users are aware of whats available.
They have introduced a network of 18 backlit units located along the entire exterior of both airport terminals. Also, the two Birmingham AirRail link trains have been decorated, inside and out, with designs related to each destination.
For the first six months of the year long campaign one train will be decorated with a beautiful Chinese ceremonial dragon design. The other train will have a range of animals that might be seen on an African safari including lions, Zebra, Giraffes and other exotic creatures. After six months the images will be changed to promote Australia and the Far East.
Chemistry Communications have a great reputation for creating eye-catching and successful campaigns that introduce something special. They use visually striking and engaging forms of communication that encourage people to sit up and take notice.
This latest campaign at Birmingham international airport is set to run for a year. A key success metric will be increased sales of tickets to the exotic destinations that are being promoted. But another success factor, that isn’t easy to measure, will be the increased consumer awareness of the twice daily service provided by Emirates airlines to far away, exotic destinations.
Early feedback from airport users has been encouraging with many reporting that they had no idea that it was possible to fly to these destinations direct from Birmingham airport. Many have also praised the high quality graphics used on the trains and posters designed by Chemistry Communications.
For a great price on Birmingham airport parking always book in advance. And why not relax in a Birmingham airport hotel before or after your flight but be certain that you have adequate travel insurance before leaving the country.
