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All over the world tourist services are in popular demand. According to prognosis of progress in tourist courses, made by World tourist organization (WTO) and presented in the research «Tourism: 2020 Vision», the most perspective directions of tourism in XXI will be: cruises, ecological (including adventure tourism) and thematic tourism. It is estimated that only ecotourism provides year-on-year increase (5 %) of gross receipts.
Adventure tourism started developing actively after the Second World War when peaceful use of products of war industry began. With the lapse of time this type of tourism got widely popular in many countries and became the whole industry with its players (travel agencies, manufacturers), self-regulatory bodies (all sorts of associations, funds etc. both on an international and national scale), mass media (popular magazines, television broadcasts, Internet portals), schools and institutes.
However, today world adventure tourism is a very small market niche. And it is an evenly growing segment. For the past five years, it became substantially bigger, especially in Europe and the USA. The largest tourist associations and funds attest to results of the researches spent by them.
According to Outdoor Industry Foundation 57 % of the population of the USA took part in some kinds of activity (including rock-climbing, mountain bicycle, rafting, camping etc.). Moreover, 45% of them want to try new types of activity, to broaden their notions about adventures. It is also interesting that among those who did not take part in adventure programs, 24% want to try to do this in the future. It means that 81 % of all population of the USA are a potential audience of adventure tours and programs of the active rest.
According to the survey of Travel Industry Association of America 98 million people made adventure tours during last five years. A quarter of those who did not take part in adventure programs, wants to do this during the following years.
Americans spent 245 trillion dollars for adventure tours in 2000 (120 trillion on travel and 125 trillion on equipment). In 2005, this statistics grew to 594,3 trillion dollars that means an incredible rising of popularity of adventure tourism in USA.
Adventure tourism is one of the main markets for British tourists, it brings near 2 million quids a year. The market of adventure tourism grows in Canada at a very quick rate, making annual growth of 20 %. A considerable part of foreign tourists (about 40 % from total number of the tourists visiting the country) come to India and New Zealand looking for extreme entertainments, providing permanent influxes of capital to these countries.
One of the impressive tendencies in the industry of adventure tourism in USA and Europe is increasing importance of female audience. Many adventure agencies stake on women on the shady side of forty. They leave their domestic chores, children and husbands, and go on travels.
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